Have you heard about this? Grease is back in theatres. It’s not just being re-released as an old film making the rounds. They’ve made a pseudo-karaoke movie where the lyrics appear on the screen so you can sing along even if you don’t know the words by heart. It’s retitled Grease: The Sing-Along and the crowd is encouraged to sing along with the movie.
The idea doesn’t really grab me, but the marketers behind this are geniuses. With the success of Mamma Mia!, they could see there is a market for an event where the audience participates by singing along. The film already exists and the cost involved in adding the subtitles is pocket-change compared to staging a new live show or a new movie.
It may not be a blockbuster, but it’ll certainly turn a tidy profit.