Flyers are an annoyance. The staff of my building keep a recycling container in the foyer alongside our mailboxes, presumably because so many other people feel the same way. I don’t recall the foyer being littered with discarded flyers before the container was brought in, but it wouldn’t surprise me.
Because of this recycling container, very few flyers ever make the journey up to my apartment. Most find themselves in the container. I’m not sure why, but Ikea flyers do often make their way to my apartment. I don’t buy much there, but I guess you could say I like the cut of their jib.
Imagine my amusement at the small coloured panel I discovered on the back of the flyer. Each Canadian Ikea location now reserves two parking spots near the store entrance for fuel-efficient vehicles. As Don suggested to me, regular people won’t even be able park in the lot soon. There are spots reserved for the handicapped, families, and now efficient vehicles as well. These spots occupy the lowest priority of the special parking, being farther from the entrance than both the handicapped and family spots.
Unfortunately the depicted signage only mentions hybrid vehicles, while the small notice very few people will see indicates any vehicle that uses less than 6.5 l/100 km is welcome to use the two spots. I can just imagine parking my diesel there, and having people give me dirty looks, if not challenging my choice of parking spot.
The idea is a marketing master stroke, really. Ikea publicises yet another policy proving it is environmentally conscious, the ‘suburb-environmentalists’ will love them for it, and it costs the company practically nothing. Genius.