You don’t get unboring for free. Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong.
Remarkable is a choice.
He’s talking about products, customer service, and businesses. Still, what he says is no less true if applied to you. You as a person, an employee, a friend, a lover, a parent, or any other role you fill in this life.
You could do much worse than strive to be remarkable. Why not choose to try?