Look away!

A true guerrilla marketer turns to creative attention-getting because she lacks the resources to compete with bigger brands through conventional advertising. A Fortune 500 company that chooses guerrilla-marketing tactics — when it could so easily afford conventional advertising — crosses a tribal boundary. It’s like watching your dad dance to Nirvana at a wedding. It’s just not good.

Terry O’Reilly and Mike Tennant
The Age of Persuasion: How Marketing Ate Our Culture, 2009

This entry was posted in marketing, quotes. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>