Read the small print

The local FOX affiliate has been running ads about a weight-loss pill for a very long time. Lipozene helps you lose weight and you don’t have to do anything at all. You need not exercise, nor change your eating habits. A recent version of the ad states that they ran a clinical test and the group taking the pill lost over 400% more weight than the control group. Sounds pretty cool, eh?

At one point in the ad, a third of the screen is filled with small print. There is often good stuff in there so I decided it was time to read it.

It turns out that according to the small print, the average weight loss difference between the people who took Lipozene and those in the control group was 4.93 lbs. And it’ll cost you just $30 to lose 5 lbs! I have no idea how many pills the $30 gets you, but this seems like a terrible deal.

Another example of a deal that sounds too good to be true, and you know how those work out…


Lipozene logo ©2012 Obesity Research Institute LLC.

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