Your social media presence is the face of your business. Make damned sure the person in charge of it knows what they’re doing. Even more important, the people following you on Facebook, Twitter, and other platforms, are your tribe. They spread the word about you and are worth more than any advertising or marketing plan you can buy. Treat them as partners, and never forget why they follow you.
While not strictly a business, OpenMedia.ca is an advocacy group that relies on their followers to further their goals. They also treat their followers poorly. Let me give you two examples.
They claim one of their principle goals is protecting privacy. Their About Us page states,
Protect privacy and defend everyone’s ability to control how their data and devices are used.
Unfortunately, their behaviour indicates otherwise. They sometimes send e-mail messages to their followers soliciting participation in petitions about various issues. You simply click the button they provide, enter your e-mail address, and you’re onboard. But much like businesses who harvest your information to their advantage, you need to read the small print. If you do so, you’ll often see that OpenMedia provides your e-mail address to their ‘partners’ in these petitions.
The first time it happened, I found out because I received a message on the topic from a web site that I had never visited. I wrote this site and asked where they got my address. They never answered. After thinking about it, I wrote OpenMedia and asked if they gave this site my address. After they failed to answer for about two weeks, I wrote again. This time they answered and explained that the small print said they’d be doing this.
Frankly, I expect businesses to pull crap like that. I do not expect an organization that promises to fight for my privacy to do the very thing they say they’re fighting against, and I told them so. They apologized and said they’d take my comments under advisement. Just as you’d expect, the next time they asked for participation in a petition, the small print was there. I didn’t sign, and I unsubscribed from the mailing list.
I did remain subscribed to their Twitter feed, however. Until today. Over the past day or so, they’ve posted 31 (and counting) nearly identical tweets. Here’s a sample of 17 consecutive tweets:
This is asinine, and nothing but clutter. Further, it’s embarrassing. If you have to write to three-dozen celebrities to tell them your message is going viral, it’s not going viral.
I sent them a message through their web site last night before I went to sleep suggesting that their nearly two dozen identical tweets seemed excessive. This morning I saw more and publicly replied to the then newest tweet:
Since then, 20 minutes ago, another six of these tweets have appeared from OpenMedia.
Enough is enough. I stopped following OpenMedia.
Convincing people to follow you is difficult. Pissing off the followers you have to the point they leave is a special kind of stupid.
Don’t be stupid.
Logo courtesy of OpenMedia.ca