Late last month, Paul Sparkes, a spokesman for CTVglobemedia made an interesting statement as part of an announcement of the company’s laying off employees and closing two television stations. He said:
The traditional economic model for Canadian television is broken
The more I think about this, the more it pisses me off.
Such a simple blanket statement, without context, might have you believe there’s always been a problem. Of course this isn’t the case. You don’t run your business on a broken model for 50 years. I’d suggest that if it’s worked for half a century, and your business is suddenly failing even though you haven’t changed anything, blaming the business model should earn you nothing but scorn.
With the Internet and wireless telecommunication having up-ended the way we communicate, Sparkes sounds like a spoiled child. Has he failed to notice that everything has changed?
Canadian broadcasters have two choices: change or die. Insist on belly-aching, and it’s the latter option for you. And if that’s the course you choose, you fully deserve it.