Broken?

Late last month, Paul Sparkes, a spokesman for CTVglobemedia made an interesting statement as part of an announcement of the company’s laying off employees and closing two television stations. He said:

The traditional economic model for Canadian television is broken

The more I think about this, the more it pisses me off.

Such a simple blanket statement, without context, might have you believe there’s always been a problem. Of course this isn’t the case. You don’t run your business on a broken model for 50 years. I’d suggest that if it’s worked for half a century, and your business is suddenly failing even though you haven’t changed anything, blaming the business model should earn you nothing but scorn.

With the Internet and wireless telecommunication having up-ended the way we communicate, Sparkes sounds like a spoiled child. Has he failed to notice that everything has changed?

Canadian broadcasters have two choices: change or die. Insist on belly-aching, and it’s the latter option for you. And if that’s the course you choose, you fully deserve it.

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One Comment

  1. _don
    Posted March 16, 2009 at 15:45 | Permalink

    I’m not I’m even sure what that statement means. A good excuse to save some money.

    Of course, they could also make an effort to make TV worth watching. More viewers means more potential advertising revenue. But that would mean making an effort, and being creative and gods knows you can’t be experimental. That would be expensive.

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