What are you thinking, Canadian Tire?
Are you there to sell me the stuff in the store, or to pitch credit cards?
Rick
Make history or be history?
Mistaking the historic with the historical.
The California in Prague
An unfamiliar car on an unfamiliar track makes for an interesting time.
Passive politicians
The passive voice: mistakes were made.
Savvy marketing by Bell
I’m impressed with Bell’s ‘Let’s Talk’ campaign.